Did you know that more than half of Google searches, which number in the trillions, take place on smartphones and tablets?
More small business owners are recognizing that however they’ve reached customers in the past, mobile not only needs to be part of their strategy but may need to be the primary focus of their marketing. Research showing phones and tablets edging out other means is helping persuade them. And some are operating only with apps on mobile devices, forgoing websites.
More than half of Google searches, which number in the trillions, take place on smartphones and tablets, and more than half the visits to websites that use Google analytic services come from mobile devices. What’s known as responsive design has made it easier for companies to fashion sites that work for smartphones, tablets and traditional computers, taking pictures, text and links and reconfiguring them for the particular type of screen.
As consumers rely more heavily on mobile, especially younger people whose phones are never far away, experts say that strategy needs to be the priority. A mobile-first strategy also makes it easier for companies to cater to specific groups.
Would you like us to design a mobile-first strategy for your business? Drop us a line.