We created LooKs Apart logo using our three corporate colours we defined in the brand manual. The colours choice was not a coincidence. Blue is associated with open spaces, freedom, intuition, imagination, expansiveness, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, heaven, and intelligence. Dark blue is elegant, rich, sophisticated, intelligent, while royal blue can represent superiority, and light blue means honesty and trustworthiness. The logo represents a smiling eye on a computer screen suggesting the idea of the technology looking apart.