Logo, Branding, Identity
Ultimate Sleep is an e-commerce business selling high-end medicinal pillows and doonas imported from Denmark. The logo represents a woman sleeping and dreaming. Choice of colours: blue reduces stress, creating a sense of calmness, relaxation and order – we certainly feel a sense of calm if we lie on our backs and look into a bright blue cloudless sky. It slows the metabolism. The paler the blue the more freedom we feel. Blue is the helper, the rescuer, the friend in need. It’s success is defined by the quality and quantity of its relationships. It is a giver, not a taker. It likes to build strong trusting relationships and becomes deeply hurt if that trust is betrayed.